Recognition

2026 AIGA KC A21 for
Campaign Design

Harry S. Truman Presidential Library & Museum

A holistic design campaign for The Harry S. Truman Presidential Library and Museum's America250 Exhibition utilizing social media, guerrilla marketing, billboards, and more.

Art direction and execution: Lauren Taylor
Copywriting: Tom Stofac

The Ask

The Harry S. Truman Presidential Library & Museum needed a campaign to promote its America250 exhibition, celebrating the nation’s 250th birthday. For the exhibition, the museum received a collection of historic documents from the National Archives that are rarely seen outside of Washington, D.C. Notable pieces included the Treaty of Paris, the Missouri Compromise, the 13th Amendment, and the Louisiana Purchase.

Bringing these documents to the museum gave visitors a rare opportunity to experience some of the most important pieces of American history up close. Together, they offered a tangible look at the events, decisions, and ideas that helped shape the country.

Outcome

By creating a robust campaign across digital, print, outdoor, audio, and experiential media, we helped increase museum visitation by 177%.

Next
Next

Holidays at DMH